EMPOWERING
NEW YORK’S FILM INDUSTRY TOGETHER
Join the Production Initiatives Association (PIA) and be part of a vibrant community dedicated to advancing New York's film, television, and commercial production landscape.
Together, we advocate for competitive tax incentives and foster collaboration among industry stakeholders.
New Yorkers Back the Film & TV Production Tax Credit
Since its introduction in 2004, the New York State Film and Television Production Incentive has fueled the growth of the industry, generating billions in economic activity and creating over a million union jobs. This program has transformed film and TV production into a multi-billion-dollar sector in New York.
The industry not only provides well-paying, high-quality jobs but also benefits local businesses, contributing an average of $1.3 million to the local economy for each day a production is underway.
It’s no surprise that a recent survey found 78% of New Yorkers in favor of the tax incentive, with strong bipartisan support—86% among Democrats, 68% among Independents, and 72% among Republicans. Voters understand the importance of keeping productions in New York, with 62% highlighting increased tax revenues and business investments as primary reasons for supporting the program.
About
PIA is building a bridge between the film-centric business stakeholders and local leadership
Government relations aren’t exclusive to large corporations; they are essential for any group whose voices and interests may go unheard by legislators. Without advocacy, such groups risk being negatively affected by new laws, regulations, or shifts in existing incentives.
The Production Initiatives Association (PIA) is committed to addressing this need within New York State’s film, television, and commercial production sectors. By engaging in strategic lobbying and community involvement, we strive to build a competitive, thriving production landscape that serves the interests of all stakeholders.
Your support helps PIA continue fighting for the future of the film industry. Now more than ever, we need your support to continue this critical work.
FY2026 Budget: What’s Changing?
Governor Kathy Hochul has introduced updates to the New York State Film Production Tax Credit as part of the FY2026 budget, aiming to enhance the state’s competitive edge, sustain long-term industry growth, and ensure a stable workforce. Key improvements include:
Production Plus Program: Additional tax credits for large-scale productions with at least $100 million in qualified spending, as well as independent projects exceeding $20 million.
Independent Film Support: A dedicated $100 million funding pool for independent films.
Extended Program Duration: The tax credit is extended by two years, now running through 2036, offering long-term stability for productions.
Expanded Coverage for Above-the-Line (ATL) Costs: Increased eligibility for salaries of actors, directors, writers, and producers, while maintaining the overall ATL compensation cap.
Faster Credit Processing: Large productions can now claim the full credit within the first year, reducing delays and benefiting both studio-backed and independent projects.
Workforce Development Investment: An annual $3.5 million allocation to workforce development programs, fostering diverse job opportunities for New Yorkers.
This is what we’ve been pushing for! These enhancements will further job creation, build sustainable career pathways, and support small businesses across the state.
New York's film industry is responsible for:
$81.6B
Economic Output
185,000
Jobs
PIA was instrumental in achieving a huge increase to the NYS film tax credit in 2023:
10%
upstate bump for filming in upstate counties
Above-the-line wages for writers, directors, specific producers, actors, and composers are now included
2034
The program was extended through 2034
$700M *
increase in annual allocation
25-30%
increase in base credit
Supporting New York's Film Industry
At PIA, we provide essential advocacy for the film, television, and commercial production sectors. Our advocacy includes robust government relations to support New York's film tax credit program which helps our members to thrive.
Government Relations: Bridging Industry and Leadership
We facilitate dialogue between industry stakeholders and local leaders to foster collaborative solutions.
Come with us to Albany and have your voice heard!
Film Tax Incentives: Fueling Production in New York
New York's film tax incentive programs are designed to attract and retain productions in the state.
Our industry depends on them to survive, which means your business also does!
Networking: be part of our community
Become a member today and contribute to a thriving film community where we refer business to each other, kick back together, and have fun at our events!
EVENTS AND NEWS
Join us for our latest events and networking opportunities.
At PIA, we provide essential advocacy for the film, television, and commercial production sectors. Our advocacy includes robust government relations and strategic tax incentives that empower our members to thrive.
Upcoming Events
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PIA is dedicated to empowering small, film-centric businesses that are the backbone of our industry.
By advocating for policies that support local vendors, PIA ensures these businesses have the resources and opportunities they need to thrive. From fighting for tax incentives to creating a network of collaboration and support, PIA helps level the playing field for small businesses in an ever-competitive market. Joining PIA means standing up for the entrepreneurs, freelancers, and local companies that drive innovation and creativity in the film industry. Together, we can secure a vibrant future for small businesses in our industry.
Members
Executive Board
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Rudy Callegari
Co-Founder
Edge Auto Rental
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Andrew Stern
Founder and CEO
Be Electric Studios
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Keith Gordon
Vice President of Operations
Emerald Green
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Matt Dienstag
Vice President / Owner
LeNoble Lumber
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Alfonso Vilaboa
Partner
Day & Associates
Members
Member Companies
News
Coalition News
Join PIA
Become a member of PIA and strengthen New York's film, television, and commercial production industry.
Individual, Freelancer or Micro Business
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Members
Become a Board Member
If you would like to get more involved and join our board, we'd love to hear from you!
